An Old Navy Coupon Idea

Do you remember the days when mom would sit around the house cutting out coupons? Have you ever thought about how different the coupon industry has changed just over the last 10 years? I think sometimes that less people use the coupons or 'coupon codes' available these days because there are less internet savvy customers than traditional shoppers. If Gap developed a traditional printed Old Navy coupon inside local papers I imagine more of their shoppers would use it. Now I'm just going off my own observations but I imagine most of Old Navy's shoppers are those that are traditional; not internet shoppers.